Travesuras – Nicky Jam

“Travesuras” by Nicky Jam is more than just a reggaeton hit; it represents the resurgence of one of Latin music’s most influential artists. Released in 2014, “Travesuras” marked a pivotal moment in Nicky Jam’s career, signifying his return to the music scene after years of personal and professional struggles. The song quickly became a massive success, topping charts and establishing Nicky Jam as a leading figure in the reggaeton genre. The accompanying official video further cemented the song’s popularity, with its vibrant visuals and infectious energy.

Nicky Jam: A Story of Redemption

Before diving into the details of “Travesuras,” it’s essential to understand Nicky Jam’s background and the significance of this track in his career. Born Nick Rivera Caminero in Boston, Massachusetts, and raised in Puerto Rico, Nicky Jam began his music career at a young age. He quickly rose to prominence in the late 1990s and early 2000s, becoming one of reggaeton’s pioneers alongside artists like Daddy Yankee. However, his early success was marred by personal issues, including struggles with substance abuse and legal problems, which led to a decline in his career.

By the early 2010s, Nicky Jam had almost disappeared from the music scene. However, he made a conscious decision to turn his life around, moving to Medellín, Colombia, to rebuild his career. It was during this period of transformation that he recorded “Travesuras,” a song that would become the catalyst for his remarkable comeback.

The Song: “Travesuras”

“Travesuras,” which translates to “Mischief” in English, is a quintessential reggaeton track, blending catchy rhythms, flirtatious lyrics, and Nicky Jam’s smooth vocal delivery. The song tells the story of a playful and flirtatious encounter between a man and a woman, filled with teasing and suggestive undertones. The lyrics are both seductive and lighthearted, capturing the essence of reggaeton’s romantic yet mischievous spirit.

The track is driven by a pulsating reggaeton beat, characterized by its dembow rhythm, a signature of the genre. This rhythmic foundation is layered with melodic hooks and Nicky Jam’s charismatic voice, creating a song that is both danceable and memorable. The production, handled by Saga WhiteBlack, is polished and modern, reflecting the evolving sound of reggaeton in the mid-2010s.

One of the key elements that make “Travesuras” stand out is its infectious chorus, where Nicky Jam croons, “Si tú me llamas, nos vamos pa’ tu casa, nos quedamos en la cama sin pijama, sin pijama” (“If you call me, we go to your house, we stay in bed without pajamas, without pajamas”). This catchy refrain quickly became a fan favorite, contributing to the song’s widespread appeal.

The Official Video: A Visual Representation of Fun and Seduction

The official music video for “Travesuras” complements the song’s playful and seductive theme. Directed by Mike Ho, the video was shot in Medellín, Colombia, a city that played a significant role in Nicky Jam’s comeback. The video showcases the vibrant nightlife of Medellín, with scenes set in stylish clubs, luxurious apartments, and the city’s scenic streets.

The video opens with Nicky Jam arriving at a club, immediately setting the tone for a night of fun and mischief. Throughout the video, he is seen interacting with a love interest, exchanging flirtatious glances and engaging in playful banter. The chemistry between Nicky Jam and the female lead is palpable, adding an extra layer of allure to the video.

Visually, the video is striking, with its use of neon lighting, fast-paced editing, and sleek cinematography. The vibrant colors and dynamic camera work create a lively and energetic atmosphere, perfectly matching the song’s upbeat tempo. The video also includes shots of Nicky Jam performing in front of a lively crowd, emphasizing the celebratory and party-like vibe of the song.

The “Travesuras” video also subtly highlights Nicky Jam’s transformation, showing a confident and charismatic artist who has overcome his past struggles. The scenes of him enjoying the nightlife and connecting with others reflect his renewed sense of purpose and his re-entry into the music world.

Impact and Legacy

“Travesuras” was a turning point for Nicky Jam, marking the beginning of his second rise to fame. The song quickly became a commercial success, reaching the top of the charts in several Latin American countries and gaining significant airplay in the United States. It also became a staple in clubs and parties, solidifying its status as a reggaeton anthem.

The success of “Travesuras” opened the door for Nicky Jam’s subsequent hits, including “El Perdón” and “Hasta el Amanecer,” both of which further established him as one of the leading artists in reggaeton. “Travesuras” also helped to reintroduce reggaeton to a global audience, at a time when the genre was experiencing a resurgence in popularity.

In addition to its commercial success, “Travesuras” has left a lasting impact on reggaeton as a genre. The song’s blend of romantic lyrics with a modern reggaeton beat set the tone for many of the genre’s hits in the following years. It also demonstrated the power of a well-crafted comeback, inspiring other artists who had faced similar challenges.

Conclusion

“Travesuras” by Nicky Jam is more than just a song; it’s a symbol of redemption, resilience, and the enduring appeal of reggaeton. Through its catchy beat, flirtatious lyrics, and vibrant visuals, “Travesuras” captivated audiences and marked the triumphant return of an artist who had once been written off. Today, the song remains a beloved track in the reggaeton canon, a reminder of Nicky Jam’s incredible journey and the power of music to inspire and uplift.

(¡Aló!)

Hola, bebé
Ya que contigo no sirve la labia
Y te crees muy sabía
Pero vas a caer, te lo digo, mujer, ea

Yo sé que acabo de conocerte
Y es muy rápido pa’ tenerte
Yo lo que quiero es complacerte
Tú, tranquila, déjate llevar

Dime si conmigo quieres hacer travesuras
Que se ha vuelto una locura
Y tú estás bien dura
No me puedo contener

No me puedo contener
No me puedo contener
No me puedo contener

Mami, ¿qué me estás haciendo? Yo no te estoy mintiendo
No hay un detalle que a mí se me escape de tu cuerpo
Y cuando te pones a hablar
Mi mente está imaginándome el momento, el lugar

Perdóname si te molesto o si te sueno muy directo
Yo soy así, yo siempre digo lo que siento
Pero presiento y eso va a suceder
Que esta noche tú y yo vamos a llenarnos de placer

Ey, ma’, lo que me pidas te lo voy a dar
Y si te pido, no digas que no
Vamos a olvidarnos del teléfono
A dónde llego, tú dímelo

Lo que yo te haga
No vas a olvidar
Como te dije, déjate llevar
Una aventura te voy a dar, ea

Dime si conmigo quieres hacer travesuras
Que se ha vuelto una locura
Y tú estás bien dura
No me puedo contener

No me puedo contener
No me puedo contener
No me puedo contener

Hola, bebé
Ya que contigo no sirve la labia
Y te crees muy sabía
Pero vas a caer, te lo digo, mujer, ea

Yo sé que acabo de conocerte
Y es muy rápido pa’ tenerte
Yo lo que quiero es complacerte
Tú, tranquila, déjate llevar

Dime si conmigo quieres hacer travesuras
Que se ha vuelto una locura
Y tú estás bien dura
No me puedo contener

No me puedo contener
No me puedo contener
No me puedo contener, ooh
No me puedo contener

N-I-C-K (ooh)
Nicky, Nicky, Nicky Jam
Denni Way (mujer)
La Industria Inc

Hola, bebé (hola, bebé)

Nicky Jam